1. Introduction Zerodha, India’s largest retail stockbroker, has revolutionized the way Indians invest in the stock market. Launched in 2010 by Nithin Kamath and Nikhil Kamath, Zerodha aimed to simplify and democratize stock trading with its discount brokerage model. Over ...
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Case Study: TikTok – An Emerging Giant in the Online World
Introduction TikTok, launched in 2016 by Chinese tech company ByteDance, has become one of the most influential and fastest-growing social media platforms globally. With its short video format, engaging algorithms, and intuitive user interface, TikTok has fundamentally altered how individuals ...
Amazon.com Case Study: The Rise of Amazon Web Services (AWS)
Amazon Web Services (AWS), the cloud computing division of Amazon, is one of the most influential innovations in the technology sector. From its launch in 2006, AWS transformed Amazon from a retailer into a dominant player in cloud computing, reshaping ...
Case Study: Zepto’s Growth Strategy in the Competitive Quick Commerce Market
Introduction The Indian Quick Commerce (Q-commerce) market is a battleground where players like Blinkit, Swiggy’s Instamart, and Zepto compete for dominance. While Blinkit reports profitability with Rs 25 profit per order, Zepto is charting a different path, prioritizing growth over ...
Rapido: A Detailed Case Study of its Journey from Startup to Unicorn
Rapido, the Indian bike-taxi aggregator, has revolutionized urban transportation with its innovative approach. Founded in 2015, the company reached a unicorn valuation of $1.1 billion in 2024. This case study delves into Rapido’s strategies, challenges, and milestones that led to ...
Haldiram Bhujiawala Case Study: From Local Delight to Global Snack Powerhouse
Haldiram Bhujiawala, a brand deeply rooted in Indian tradition, has evolved from a small-town snack shop into an internationally recognized name in the food industry. With a legacy that began in the 1940s in Bikaner, Rajasthan, Haldiram’s journey reflects a ...
Indigo Airlines Case Study: From Startup to Industry Leader
Indigo Airlines, established in 2006, has emerged as one of India’s leading low-cost carriers, transforming air travel in India by focusing on efficiency, customer satisfaction, and cost management. Known for its distinctive blue branding and focus on simplicity, Indigo has ...
Case Study: Building a Scalable Growth Engine for a B2B SaaS Startup
Overview A B2B SaaS startup, “Finlyze,” provides financial analysis tools for small businesses. The company aims to grow its user base and establish a sustainable, long-term growth model while maintaining a low customer acquisition cost (CAC). The growth marketing strategy ...