Quick commerce unicorn Zepto has achieved an impressive 120% revenue growth in FY24, reaching Rs 4,454 crore, up from Rs 2,026 crore in FY23. The Mumbai-based startup attributes this surge to the rising popularity of 10-minute deliveries, as consumers increasingly favor the convenience over traditional e-commerce and local Kirana stores.
To sustain this growth, Zepto ramped up its spending, with expenses rising 72%, from Rs 3,350 crore in FY23 to Rs 5,747 crore in FY24. Significant investments were made in marketing, materials, and operations to attract new customers and maintain its competitive edge.
Despite higher expenses, Zepto, led by Aadit Palicha, managed to reduce its net losses by 2%, narrowing from Rs 1,272 crore in FY23 to Rs 1,249 crore in FY24.
This growth underscores Zepto’s strong position in the fast-growing quick commerce sector, even as it balances scaling up with efforts to optimize costs and improve profitability.
