ποΈ Shubham Sharma β Digitizing Indian Retail, One Merchant at a Time

π Who is Shubham Sharma?
Shubham Sharma is one of those founders quietly transforming how India shops, sells, and sustains small businesses. As the Co-Founder of DotPe, Shubham is helping bring offline Indian merchants β from local kiranas to large restaurant chains β into the digital economy through seamless, full-stack commerce solutions.
DotPe isnβt just another payments or ordering platform. Under Shubhamβs leadership, itβs become a comprehensive business enablement ecosystem, trusted by over 10 million merchants across India as of 2025.
π οΈ From Concept to Commerce Enabler
DotPe launched with a simple but powerful insight: Indian merchants were underserved by tech. They needed more than just a digital storefront β they needed tools to run and grow their businesses.
The platform now offers:
- Contactless digital ordering via QR codes (widely adopted post-COVID)
- Custom storefronts and online catalogues
- Integrated payments and settlements
- Customer loyalty, feedback, and engagement tools
- Access to logistics and delivery partners
Shubhamβs background in engineering and product helped shape this one-stop stack into a reliable, merchant-first operating system for Indiaβs physical retailers.
π 2025: Scaling Beyond Cities
What started with restaurants and cafes in Tier 1 cities has now expanded to:
- Kirana stores and FMCG outlets in Tier 2/3 towns
- Healthcare clinics needing appointment and billing systems
- Fashion and footwear retailers looking to go hybrid with offline + online sales
DotPeβs reach now spans over 600 cities, powering the backbone of Indiaβs small business economy.
π‘ The Execution Mindset
Shubham is known for being a product-centric leader who listens closely to ground realities. His leadership reflects:
- A strong focus on UX simplicity for non-tech-savvy merchants
- Fast iteration cycles based on user feedback
- A culture of βbuild fast, fix fasterβ inside DotPe
- Deep integration with the UPI and India Stack infrastructure
Heβs also been instrumental in fostering B2B partnerships, working with banks, FMCG brands, and government initiatives to onboard micro-entrepreneurs at scale.
π£οΈ What Partners and Users Say
βWe started with DotPe during lockdown β today, 40% of our orders are digital, and repeat customers have doubled.β β Restaurant Chain Owner
βEarlier I had no way to manage inventory. Now with DotPe, I run my business from one screen.β β Kirana Merchant, Rajasthan
βShubham and team always solve real problems, not just product features. Thatβs why we backed them.β β Strategic Investor, Series B Round
π Whatβs Next for DotPe in 2025?
- AI-powered merchant insights to personalize offers and nudge growth.
- Localized growth hubs in small towns to train and onboard merchants.
- Expanding into South Asia and Africa, adapting the model to emerging retail markets globally.
- Introducing credit and working capital access via fintech tie-ups β making DotPe a true business banking platform.
π Why It Matters
Indiaβs small merchants have long been the heart of the economy but left behind in the digital race. Shubham Sharmaβs work with DotPe is not just about digitization β it’s about empowerment, inclusion, and growth at scale.
By putting real-world retail at the center of tech innovation, Shubham is showing what it means to build for Bharat β and how to do it with depth, not just speed.
π’ More stories like this coming soon on 100X Venture Hub β highlighting real builders behind Indiaβs new economy.
Disclaimer
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