The Open Network for Digital Commerce (ONDC) has launched a zero-commission Software-as-a-Service (SaaS) model, aimed at promoting inclusive growth within India’s mobility ecosystem. This new initiative is part of ONDC’s broader efforts to democratize digital commerce and foster sustainable development across various sectors.
Key Details:
1. Zero-Commission SaaS Model:The new model allows mobility service providers to operate without paying any commission fees, reducing the financial burden on small and medium-sized businesses.
This is expected to promote fair competition, enabling more players to participate in the mobility space, including local service providers and startups.
2. Inclusive Growth Focus:ONDC aims to create a level playing field for all stakeholders by eliminating barriers to entry in the digital commerce ecosystem.
The initiative will particularly benefit smaller mobility businesses, which often struggle with high commission rates imposed by larger platforms.
3. Benefits for the Mobility Ecosystem:Affordable Access: Service providers will gain access to a platform that offers tools and resources to digitize their operations, expanding their reach to more consumers.
Consumer-Centric: The SaaS model is designed to create a more diverse and customer-friendly market, ensuring better services and competitive pricing for users.
4. Part of ONDC’s Larger Vision:The introduction of this zero-commission model is in line with ONDC’s goal to transform the digital commerce landscape in India, making it more open and accessible.
This move is seen as an important step in ensuring that e-commerce and digital services reach underrepresented and underserved areas, fostering economic inclusion.
Industry Impact:The zero-commission SaaS model could disrupt the traditional commission-based business models in the mobility sector, leading to cost savings for businesses and more affordable services for consumers.
By supporting smaller players, ONDC aims to stimulate innovation, leading to more diverse solutions and a robust digital ecosystem in India’s rapidly growing mobility sector.
This initiative also sets a precedent for future government-backed models that support digital transformation without placing heavy financial burdens on small businesses, especially in sector that serve everyday consumers like mobility.
