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On: November 20, 2024 Comments: 0 Views: 5

Case Study: Flipkart’s Big Billion Day Campaign – A Product Management Perspective

Flipkart’s Big Billion Day (BBD) campaign is a masterstroke in Indian e-commerce history, transforming seasonal shopping trends into an annual retail phenomenon. This case study explores how Flipkart’s product management and cross-functional strategies turned Big Billion Day into a success, ...