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On: November 29, 2024 Comments: 0 Views: 2

Case Study: Dropbox’s Referral Program: How a Product-Led Growth Strategy Powered Its Rise to Market Leadership

Introduction Dropbox’s rapid ascent from a small startup to one of the leading file-sharing platforms is a classic case of a product-led growth (PLG) strategy done right. One of the key drivers behind this success was its innovative referral program, ...