🌱 100X Venture Hub Thought Leader Series

“The future of healthcare lies at the intersection of compassion, data, and innovation.”
— Dr. Mahiben Maruthappu, Founder & CEO, Cera

💡 Why Mahiben Maruthappu Is a True 100X Leader

He’s not your average founder.
A trained doctor, a Harvard public health scholar, and a former NHS policymaker, Dr. Mahiben Maruthappu stepped away from a traditional medical career to build Cera—one of Europe’s fastest-growing healthtech startups.

At 100X Venture Hub, we spotlight leaders who combine domain depth with startup speed.
Mahiben is doing exactly that—turning the broken parts of healthcare into scalable, tech-driven systems.

🩺 Cera: The Startup That’s Redefining Home Healthcare

Founded in 2016, Cera is now delivering 40,000+ daily care visits using:

• AI for predictive care planning
• Real-time tracking for nurses & carers
• Automated workflows to reduce admin burden
• Hospital-at-home programs across the UK and Europe

The result?

• Reduction in hospital readmissions
• Faster care delivery
• Improved elderly and chronic patient care at scale

✅ Takeaway for startup builders:
Cera isn’t just “Uber for care.”
It’s SaaS, logistics, and empathy—all rolled into one AI-powered ecosystem.

🚀 His Unique Founder Formula: Medicine × Policy × Technology

Mahiben’s edge comes from experience across:

• Clinics (as a doctor)
• Government (advisor to UK Department of Health)
• Research (published 60+ academic papers)
• Venture (backed by Goldman Sachs, Kairos, and ENA)

He understands regulation, clinical operations, and tech translation—a rare trifecta.

✅ For deep tech founders:
Domain credibility isn’t optional in regulated industries.
Founders like Mahiben win by knowing the system they’re disrupting—from the inside out.

🧠 What Startups Can Learn from Dr. Maruthappu

🔹 Lesson 1: Solve problems others call “too complex”
🔹 Lesson 2: Scale with safety—especially in health and AI
🔹 Lesson 3: Retain empathy in product design

While others glamorize hypergrowth, Mahiben prioritizes:

• Long-term impact
• Data privacy & patient dignity
• Hiring clinicians who code, and engineers who care

✅ 100X Builder Insight:
In healthcare, trust is your traction.

🌍 Why He’s in the 100X Thought Leader Series

Dr. Mahiben Maruthappu isn’t just innovating healthtech.
He’s redefining what a modern healthcare leader looks like.

• Mission-first mindset
• AI with accountability
• Public system innovation from private startup agility

He shows that startups can operate in vital systems—and not just sell to them.

🧨 Final Word: Health Needs More Founders Like Mahiben

Too many brilliant minds avoid healthcare because it’s slow, regulated, or “boring.”
Mahiben proves that it’s the highest-leverage sector to disrupt.

And he didn’t ask for permission.
He just built the better system—and let results speak.