#Spotlight #Founding Stars

πŸ“£ Aakriti Bhargava β€” Reimagining PR in the Age of Data and Startups

πŸ” Who is Aakriti Bhargava?

If you’ve ever wondered how young startups get the right media buzz or how emerging founders build credibility fast, chances are Aakriti Bhargava had something to do with it.

As the Co-Founder of Wizikey β€” a data-led PR software used by over 500+ companies today β€” Aakriti is transforming how public relations works for modern businesses. Before Wizikey, she co-founded Boring Brands, a strategic brand communication agency that supported more than 200 startups in their early-stage storytelling.

Her journey reflects the evolution of Indian PR: from instinct and press contacts to insightful metrics, automation, and real-time brand visibility tracking.


🧠 Why Wizikey?

Built for founders, marketers, and comms teams, Wizikey is designed to make PR less guesswork and more science. At its core, it’s a SaaS tool that combines:

  • Media database + outreach
  • Brand visibility score (BVS) tracking
  • Competitor benchmarking
  • Campaign ROI measurement
  • Auto-generated press reports

In short, it’s PR with a dashboard β€” empowering companies to track what’s working, what’s trending, and how to move faster in a noisy media landscape.

For startups that can’t afford an agency or want to own their narrative early on, Wizikey is a game-changer.


πŸ’Ό Aakriti’s Evolution as a Founder

Starting with Boring Brands in her early 20s, Aakriti was one of the first to spot the narrative gap between high-potential startups and mainstream visibility. She built one of India’s most sought-after startup PR agencies and then pivoted to productize her own playbook.

With Wizikey, she moved from a service model to a scalable, data-powered platform β€” solving PR inefficiencies globally.

Her approach:

  • Build what you wish you had.
  • Give startups independence over their story.
  • Use data, not just drama, to drive media relevance.

πŸ“ˆ Where Wizikey Stands in 2025

  • 500+ companies served globally
  • Trusted by startups, enterprises, and VCs for media intelligence
  • Active in India, Southeast Asia, and growing in the Middle East
  • Recently launched AI-driven content recommendations for press pitches
  • Partnered with analytics firms to integrate media impact + business metrics

Wizikey has gone beyond software β€” it’s now a media intelligence ecosystem for the digital age.


πŸ—£οΈ What Users and Ecosystem Players Say

β€œPR used to be vague. With Wizikey, I know what works β€” and what doesn’t.” β€” Growth Head, Fintech Startup

β€œWe landed 3 major stories in Tier 1 media within 30 days of using their system.” β€” Founder, B2B SaaS company

β€œAakriti is one of the few who truly understand how startups think about storytelling.” β€” Early-stage VC


πŸš€ What’s Next?

In 2025, Aakriti is doubling down on:

  • Voice-based press monitoring β€” keeping track of what’s said on podcasts, Twitter Spaces, and YouTube
  • Launching Wizikey for Individuals β€” personal PR dashboards for creators, solopreneurs, and thought leaders
  • Driving media transparency β€” showing how narratives shift public trust over time

She’s also working with academic institutions to build PR curriculum that reflects today’s tech-first world, mentoring the next wave of communication leaders.


πŸ’‘ Why It Matters

For too long, PR has been seen as either a luxury or a mystery. Aakriti Bhargava is changing that β€” by giving tools, structure, and speed to startup storytelling.

In an era where visibility often precedes valuation, her work is ensuring that founders don’t just build β€” they get recognized.


πŸ“’ Stick with 100X Venture Hub as we showcase more minds reshaping India’s innovation engine.

Disclaimer

This content is AI-altered, based on generic insights and publicly available resources. It is not copied. Please verify independently before taking action. If you believe any content needs review, kindly raise a request β€” we’ll address it promptly to avoid any concerns.

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