π£ Aakriti Bhargava β Reimagining PR in the Age of Data and Startups

π Who is Aakriti Bhargava?
If youβve ever wondered how young startups get the right media buzz or how emerging founders build credibility fast, chances are Aakriti Bhargava had something to do with it.
As the Co-Founder of Wizikey β a data-led PR software used by over 500+ companies today β Aakriti is transforming how public relations works for modern businesses. Before Wizikey, she co-founded Boring Brands, a strategic brand communication agency that supported more than 200 startups in their early-stage storytelling.
Her journey reflects the evolution of Indian PR: from instinct and press contacts to insightful metrics, automation, and real-time brand visibility tracking.
π§ Why Wizikey?
Built for founders, marketers, and comms teams, Wizikey is designed to make PR less guesswork and more science. At its core, itβs a SaaS tool that combines:
- Media database + outreach
- Brand visibility score (BVS) tracking
- Competitor benchmarking
- Campaign ROI measurement
- Auto-generated press reports
In short, itβs PR with a dashboard β empowering companies to track whatβs working, whatβs trending, and how to move faster in a noisy media landscape.
For startups that canβt afford an agency or want to own their narrative early on, Wizikey is a game-changer.
πΌ Aakritiβs Evolution as a Founder
Starting with Boring Brands in her early 20s, Aakriti was one of the first to spot the narrative gap between high-potential startups and mainstream visibility. She built one of Indiaβs most sought-after startup PR agencies and then pivoted to productize her own playbook.
With Wizikey, she moved from a service model to a scalable, data-powered platform β solving PR inefficiencies globally.
Her approach:
- Build what you wish you had.
- Give startups independence over their story.
- Use data, not just drama, to drive media relevance.
π Where Wizikey Stands in 2025
- 500+ companies served globally
- Trusted by startups, enterprises, and VCs for media intelligence
- Active in India, Southeast Asia, and growing in the Middle East
- Recently launched AI-driven content recommendations for press pitches
- Partnered with analytics firms to integrate media impact + business metrics
Wizikey has gone beyond software β itβs now a media intelligence ecosystem for the digital age.
π£οΈ What Users and Ecosystem Players Say
βPR used to be vague. With Wizikey, I know what works β and what doesn’t.β β Growth Head, Fintech Startup
βWe landed 3 major stories in Tier 1 media within 30 days of using their system.β β Founder, B2B SaaS company
βAakriti is one of the few who truly understand how startups think about storytelling.β β Early-stage VC
π Whatβs Next?
In 2025, Aakriti is doubling down on:
- Voice-based press monitoring β keeping track of whatβs said on podcasts, Twitter Spaces, and YouTube
- Launching Wizikey for Individuals β personal PR dashboards for creators, solopreneurs, and thought leaders
- Driving media transparency β showing how narratives shift public trust over time
Sheβs also working with academic institutions to build PR curriculum that reflects todayβs tech-first world, mentoring the next wave of communication leaders.
π‘ Why It Matters
For too long, PR has been seen as either a luxury or a mystery. Aakriti Bhargava is changing that β by giving tools, structure, and speed to startup storytelling.
In an era where visibility often precedes valuation, her work is ensuring that founders don’t just build β they get recognized.
π’ Stick with 100X Venture Hub as we showcase more minds reshaping Indiaβs innovation engine.
Disclaimer
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