August 18, 2025 marked a historic moment in publishing as entrepreneur and investor Alex Hormozi released his latest book, $100M Money Models, selling an unprecedented 2.97 million copies in a single day. This achievement shattered the previous Guinness World Record for fastest-selling non-fiction book—formerly held by Prince Harry’s Spare at 1.43 million copies.

By the time the launch momentum settled, total sales had already crossed 3.28 million copies, setting a new benchmark in how high-value content can be marketed and consumed at scale.

🎯 A Launch Engine, Not Just a Release

Hormozi didn’t simply publish a book—he orchestrated a nine-hour live masterclass that turned the release into a high-value event.

Key highlights included:

• A real-time sales pitch showcasing his “Money Models” framework.
• Deep dives into four distinct models for building wealth and business scalability.
• Surprise guest appearances from leaders like Leila Hormozi (CEO, Acquisition.com), Sharran Srivatsaa (President, Acquisition.com), and Tom Bilyeu (Founder, Impact Theory), each adding their unique insights on applying the models.

This was less of a book launch and more of an educational movement—one designed to deliver immediate value while driving exponential sales.

🔥 Sustaining the Momentum

The campaign didn’t end on launch day. Hormozi followed up with:

• A Sunday live stream extending the conversation.
• A Monday Q&A session to engage directly with his audience.

This extended strategy ensured compounding visibility, with the launch transforming into a multi-day engagement funnel that amplified reach and trust.

💡 Why This Matters for the 100X Venture Hub Community

• Blueprint for High-Impact Launches: Hormozi demonstrated how combining live engagement, influencer leverage, and authentic education can transform a launch into a record-breaking movement.
• Beyond Book Sales: The success wasn’t just about copies sold—it was about creating a value system that entrepreneurs, startups, and even SaaS founders can replicate.
• The Formula: Network + Authentic Excitement + Value-First Delivery = Exponential Reach.

📌 Key Takeaways for Builders & Visionaries

• Record-Breaking Launch → Nearly 3M copies sold in 24 hours.
• Masterclass Format → Positioned as an experience, not just a product.
• Extended Momentum → Strategic follow-ups fueled sustained sales.
• Scalable Playbook → A case study in how to design launches that create both trust and traction.

🌐 At 100X Venture Hub, we see Hormozi’s achievement not only as a milestone in publishing but also as a playbook for founders: how to blend education, network leverage, and immersive engagement into a single high-growth launch strategy.