🔍 Who is Pavitar Singh? A name well-recognized in global SaaS circles, Pavitar Singh made his mark as the former CTO of Sprinklr, where he scaled the platform from a single product to a multi-billion dollar customer experience powerhouse. Today, as the Co-Founder & CEO of UnifyApps, he’s on a mission to solve one of […]
🔍 Who is Shubham Sharma? Shubham Sharma is one of those founders quietly transforming how India shops, sells, and sustains small businesses. As the Co-Founder of DotPe, Shubham is helping bring offline Indian merchants — from local kiranas to large restaurant chains — into the digital economy through seamless, full-stack commerce solutions. DotPe isn’t just […]
🔍 Who is Kushal Bhagia? Kushal Bhagia stands out in India’s investment ecosystem not just as a venture capitalist, but as someone deeply aligned with the builder’s mindset. He is the driving force behind All In Capital, an early-stage investment firm that is making bold moves in India’s startup landscape — especially among emerging founders […]
Brand Overview Brand: Urban Tribe (Fictionalized Real D2C Luggage Brand)Category: Smart Travel & Laptop BagsMonthly Revenue Before Test: ₹85LObjective: Improve ROAS from remarketing ads and reduce CAC leakage 🎯 The Challenge Urban Tribe had a healthy top-of-funnel from Meta ads and Google Shopping, but remarketing CTR was dropping. Conversions from abandoned carts and […]
Brand Overview Brand Name (Real): The Ayurveda Co. (T.A.C)Category: Ayurvedic Skincare & HaircareFounded: 2021Base: Gurugram, IndiaKey Focus: Affordable Ayurveda for Gen Z & MillennialsTimeframe Studied: July 2023 – Jan 2024 🎯 The Challenge T.A.C was gaining early traction via marketplaces like Nykaa and Amazon, but struggling to: They wanted to shift toward brand-led demand rather […]
Great Growth Isn’t Just About Tactics — It’s About Triggers Behind every high-converting landing page, successful ad, and viral product is not just clever copy — it’s applied psychology. Whether you’re running paid campaigns or designing onboarding, these core marketing psychology principles help users take action, feel trust, and return again. Here’s a guide to […]
Why Growth Literacy Matters You can’t grow what you don’t understand. Whether you’re launching a new SaaS tool, scaling a D2C brand, or managing a user acquisition campaign, understanding growth metrics is non-negotiable. These terms form the language of your funnel, your team conversations, your boardroom metrics — and your investor decks. Here’s a quick […]
India’s Startup Landscape Is Evolving in Real-Time Every month brings signals — some loud, some quiet — about where the ecosystem is heading. In May 2025, we’re seeing renewed interest in fintech infrastructure, vertical SaaS, and AI-powered tooling. Meanwhile, D2C brands are consolidating, and smaller startups are pivoting fast to survive. Here’s a curated list […]
Welcome to This Week’s Tech Ecosystem Digest Every week, we scan hundreds of updates across India’s tech, startup, SaaS, fintech, D2C, AI, and product ecosystem to bring you the most relevant, actionable, and inspiring stories. Here’s what happened this week across India and beyond — from funding rounds to GTM plays, product announcements to ecosystem […]
Not Every Campaign Converts — But the Best Ones Click When users resonate with a campaign, it’s not luck. It’s the result of intentional design, clear psychology, and flawless execution. In this dissection, we unpack what made select high-performing campaigns not only click with users — but also stick in their minds, drive action, and […]
