Case Study: How This D2C Brand 5X’d Revenue in 6 Months — Full Breakdown
Brand Overview Brand Name (Real): The Ayurveda Co. (T.A.C)Category: Ayurvedic Skincare & HaircareFounded: 2021Base: Gurugram, IndiaKey Focus: Affordable Ayurveda for Gen Z & MillennialsTimeframe Studied: July 2023 – Jan 2024 🎯 The Challenge T.A.C was gaining early traction via marketplaces like Nykaa and Amazon, but struggling to: They wanted to shift toward brand-led demand rather […]