🔍 Who is Aakriti Bhargava? If you’ve ever wondered how young startups get the right media buzz or how emerging founders build credibility fast, chances are Aakriti Bhargava had something to do with it. As the Co-Founder of Wizikey — a data-led PR software used by over 500+ companies today — Aakriti is transforming how […]
🔍 Who is Siddharth Dialani? Siddharth Dialani is one of the rare founders who chose to build at the grassroots, quite literally. As the Co-Founder of BharatAgri, he’s on a mission to transform Indian agriculture — not with heavy machinery or expensive imports, but with mobile-first, data-driven decision-making tools for farmers. Coming from an engineering […]
🔍 Who is Palak Shah? Palak Shah isn’t just preserving Indian handloom traditions — she’s elevating them. As the Founder & CEO of Ekaya Banaras, Palak has turned her family’s multi-generational textile legacy into a globally admired luxury brand, reshaping how the world sees Banarasi weaves. At just 21, Palak stepped into her family’s heritage […]
🔍 Who is Akshay Ghulati? In India’s ever-evolving digital commerce landscape, Akshay Ghulati has emerged as a key force enabling thousands of brands to scale with confidence. As the Co-Founder of Shiprocket, Akshay is helping solve one of the most critical challenges for D2C brands — reliable, tech-enabled logistics. With a deep background in global […]
🔍 Who is Pavitar Singh? A name well-recognized in global SaaS circles, Pavitar Singh made his mark as the former CTO of Sprinklr, where he scaled the platform from a single product to a multi-billion dollar customer experience powerhouse. Today, as the Co-Founder & CEO of UnifyApps, he’s on a mission to solve one of […]
🔍 Who is Shubham Sharma? Shubham Sharma is one of those founders quietly transforming how India shops, sells, and sustains small businesses. As the Co-Founder of DotPe, Shubham is helping bring offline Indian merchants — from local kiranas to large restaurant chains — into the digital economy through seamless, full-stack commerce solutions. DotPe isn’t just […]
🔍 Who is Kushal Bhagia? Kushal Bhagia stands out in India’s investment ecosystem not just as a venture capitalist, but as someone deeply aligned with the builder’s mindset. He is the driving force behind All In Capital, an early-stage investment firm that is making bold moves in India’s startup landscape — especially among emerging founders […]
Brand Overview Brand: Urban Tribe (Fictionalized Real D2C Luggage Brand)Category: Smart Travel & Laptop BagsMonthly Revenue Before Test: ₹85LObjective: Improve ROAS from remarketing ads and reduce CAC leakage 🎯 The Challenge Urban Tribe had a healthy top-of-funnel from Meta ads and Google Shopping, but remarketing CTR was dropping. Conversions from abandoned carts and […]
Brand Overview Brand Name (Real): The Ayurveda Co. (T.A.C)Category: Ayurvedic Skincare & HaircareFounded: 2021Base: Gurugram, IndiaKey Focus: Affordable Ayurveda for Gen Z & MillennialsTimeframe Studied: July 2023 – Jan 2024 🎯 The Challenge T.A.C was gaining early traction via marketplaces like Nykaa and Amazon, but struggling to: They wanted to shift toward brand-led demand rather […]
Great Growth Isn’t Just About Tactics — It’s About Triggers Behind every high-converting landing page, successful ad, and viral product is not just clever copy — it’s applied psychology. Whether you’re running paid campaigns or designing onboarding, these core marketing psychology principles help users take action, feel trust, and return again. Here’s a guide to […]
