Starting a business comes with one major question:Should you bootstrap or raise external funding? Both paths have helped build global giants — from Mailchimp (bootstrapped) to Airbnb (VC-funded). But the choice depends on your vision, speed, market, and appetite for risk. In this blog, we break down the pros and cons of bootstrapping vs funding […]
“In a world where attention costs money, ROAS is the compass that guides your marketing ship.” Welcome to the Growth Lab at 100X Venture Hub — where every rupee you spend needs to work harder, smarter, and better. Let’s talk about one of the most important metrics in digital marketing: ROAS — Return on Ad […]
If you’re running performance campaigns, you must go beyond just traffic and impressions. To drive profitable growth, you need to measure what truly matters: revenue efficiency, user behavior, and conversion cost. This blog breaks down the most critical marketing formulas and concepts every growth marketer, media buyer, or digital analyst should know — with use-cases, […]
Ever wonder why your best ad doesn’t always lead to a sale? It’s because marketing isn’t magic—it’s a journey.And that journey follows a path known as the Marketing Funnel. Let’s break it down step-by-step 👇 🚦 1. Awareness – The Entry Point “If they don’t know you exist, they’ll never buy from you.” This is […]
India is no longer just a land of outsourcing — it’s a launchpad for global innovation. These five startup stories prove that with grit, vision, and relentless execution, anyone can rise to the top — no matter where they start from. Let’s dive into 5 successful Indian startups that became iconic 🚀 1. Zerodha – […]
With Real-World Scenarios to Prove It Let’s cut the fluff:Growth marketing without numbers is just guesswork with a fancy title. If you want to scale user acquisition, lower churn, optimize spend, and actually grow — you need to master these formulas. So instead of just dropping formulas, let’s look at real scenarios where knowing the […]
Launching your startup is exciting.But growing it? That’s where the real battle begins. Most founders hit a wall soon after launch.They get early praise, a few likes, and even some beta signups.But growth plateaus.Traction stalls.And doubt creeps in. The truth?They skipped the fundamentals. After 15+ years in growth and product strategy, here’s the 10-step playbook […]
The Ultimate Founder’s Playbook to Get Funded Without Begging ✋ The Problem: Founders Are Chasing the Wrong Thing Every week, I meet founders sending 50+ cold emails to VCs, spending months perfecting pitch decks, and pitching without real traction. The result? ❌ No replies.❌ No funding.❌ No validation. Here’s the truth most won’t tell you: […]
Imagine sipping your morning coffee, flipping through news channels — and there it is: “AI Replaces Human Jobs by 2030” A chilling headline. A glimpse into a not-so-distant future.But is this just hype, or is it our new reality? 🚀 The AI Revolution is No Longer Coming — It’s Here. AI is no longer a […]
Getting a client on Upwork is great — but turning that client into a consistent income stream or long-term partnership? That’s where the real growth begins. In today’s remote-first world, platforms like Upwork are more than just freelancing job boards. They’re entry points into relationships that can evolve into retainers, referrals, and even business collaborations […]
