🧵 Palak Shah — Weaving India’s Heritage into Global Luxury with Ekaya Banaras

🔍 Who is Palak Shah? Palak Shah isn’t just preserving Indian handloom traditions — she’s elevating them. As the Founder & CEO of Ekaya Banaras, Palak has turned her family’s multi-generational textile legacy into a globally admired luxury brand, reshaping how the world sees Banarasi weaves. At just 21, Palak stepped into her family’s heritage […]

🚚 Akshay Ghulati — Building the Rails for India’s D2C Commerce Boom

🔍 Who is Akshay Ghulati? In India’s ever-evolving digital commerce landscape, Akshay Ghulati has emerged as a key force enabling thousands of brands to scale with confidence. As the Co-Founder of Shiprocket, Akshay is helping solve one of the most critical challenges for D2C brands — reliable, tech-enabled logistics. With a deep background in global […]

🧩 Pavitar Singh — Redesigning How Enterprises Work with UnifyApps

🔍 Who is Pavitar Singh? A name well-recognized in global SaaS circles, Pavitar Singh made his mark as the former CTO of Sprinklr, where he scaled the platform from a single product to a multi-billion dollar customer experience powerhouse. Today, as the Co-Founder & CEO of UnifyApps, he’s on a mission to solve one of […]

🛍️ Shubham Sharma — Digitizing Indian Retail, One Merchant at a Time

🔍 Who is Shubham Sharma? Shubham Sharma is one of those founders quietly transforming how India shops, sells, and sustains small businesses. As the Co-Founder of DotPe, Shubham is helping bring offline Indian merchants — from local kiranas to large restaurant chains — into the digital economy through seamless, full-stack commerce solutions. DotPe isn’t just […]

🚀 Kushal Bhagia — Fueling India’s Next-Gen Entrepreneurs from the Ground Up

🔍 Who is Kushal Bhagia? Kushal Bhagia stands out in India’s investment ecosystem not just as a venture capitalist, but as someone deeply aligned with the builder’s mindset. He is the driving force behind All In Capital, an early-stage investment firm that is making bold moves in India’s startup landscape — especially among emerging founders […]

Case Study: Inside the Remarketing Strategy That Drove 40% Conversion Uplift

Brand Overview Brand: Urban Tribe (Fictionalized Real D2C Luggage Brand)Category: Smart Travel & Laptop BagsMonthly Revenue Before Test: ₹85LObjective: Improve ROAS from remarketing ads and reduce CAC leakage 🎯 The Challenge Urban Tribe had a healthy top-of-funnel from Meta ads and Google Shopping, but remarketing CTR was dropping. Conversions from abandoned carts and product viewers […]

Case Study: How This D2C Brand 5X’d Revenue in 6 Months — Full Breakdown

Brand Overview Brand Name (Real): The Ayurveda Co. (T.A.C)Category: Ayurvedic Skincare & HaircareFounded: 2021Base: Gurugram, IndiaKey Focus: Affordable Ayurveda for Gen Z & MillennialsTimeframe Studied: July 2023 – Jan 2024 🎯 The Challenge T.A.C was gaining early traction via marketplaces like Nykaa and Amazon, but struggling to: They wanted to shift toward brand-led demand rather […]

Marketing Psychology Principles Every Growth Team Should Apply

Great Growth Isn’t Just About Tactics — It’s About Triggers Behind every high-converting landing page, successful ad, and viral product is not just clever copy — it’s applied psychology. Whether you’re running paid campaigns or designing onboarding, these core marketing psychology principles help users take action, feel trust, and return again. Here’s a guide to […]

Growth Terms You Must Know: CAC, LTV, AARRR & More

Why Growth Literacy Matters You can’t grow what you don’t understand. Whether you’re launching a new SaaS tool, scaling a D2C brand, or managing a user acquisition campaign, understanding growth metrics is non-negotiable. These terms form the language of your funnel, your team conversations, your boardroom metrics — and your investor decks. Here’s a quick […]

Funding News & Startup Shifts to Track This Month (May 2025)

India’s Startup Landscape Is Evolving in Real-Time Every month brings signals — some loud, some quiet — about where the ecosystem is heading. In May 2025, we’re seeing renewed interest in fintech infrastructure, vertical SaaS, and AI-powered tooling. Meanwhile, D2C brands are consolidating, and smaller startups are pivoting fast to survive. Here’s a curated list […]