Marketing Psychology Principles Every Growth Team Should Apply

Great Growth Isn’t Just About Tactics — It’s About Triggers Behind every high-converting landing page, successful ad, and viral product is not just clever copy — it’s applied psychology. Whether you’re running paid campaigns or designing onboarding, these core marketing psychology principles help users take action, feel trust, and return again. Here’s a guide to […]

Growth Terms You Must Know: CAC, LTV, AARRR & More

Why Growth Literacy Matters You can’t grow what you don’t understand. Whether you’re launching a new SaaS tool, scaling a D2C brand, or managing a user acquisition campaign, understanding growth metrics is non-negotiable. These terms form the language of your funnel, your team conversations, your boardroom metrics — and your investor decks. Here’s a quick […]

Funding News & Startup Shifts to Track This Month (May 2025)

India’s Startup Landscape Is Evolving in Real-Time Every month brings signals — some loud, some quiet — about where the ecosystem is heading. In May 2025, we’re seeing renewed interest in fintech infrastructure, vertical SaaS, and AI-powered tooling. Meanwhile, D2C brands are consolidating, and smaller startups are pivoting fast to survive. Here’s a curated list […]

Tech Ecosystem Digest – Weekly Updates From India & Beyond

Welcome to This Week’s Tech Ecosystem Digest Every week, we scan hundreds of updates across India’s tech, startup, SaaS, fintech, D2C, AI, and product ecosystem to bring you the most relevant, actionable, and inspiring stories. Here’s what happened this week across India and beyond — from funding rounds to GTM plays, product announcements to ecosystem […]

Campaign Dissection: What Made It Click with Users

Not Every Campaign Converts — But the Best Ones Click When users resonate with a campaign, it’s not luck. It’s the result of intentional design, clear psychology, and flawless execution. In this dissection, we unpack what made select high-performing campaigns not only click with users — but also stick in their minds, drive action, and […]

Go-To-Market Campaigns That Are Winning Q2 2025

Q2 2025’s Winning GTM Campaigns Are All About Strategic Visibility Forget big-budget vanity. This quarter, the most effective go-to-market campaigns are blending creator trust, performance hooks, and channel-first creative — often without spending a fortune. From D2C brands that hacked launch week virality to SaaS founders who turned onboarding into a lead gen engine, here […]

Behind the Scenes: The Real Story of Our App Launch Journey (Frictional)

Launch Stories Rarely Look Like Pitch Decks We thought we’d build fast, launch clean, and scale confidently. The truth? It was messy, uncertain, and full of pivots. But it was real. This is the unfiltered journey of how we launched our app — a productivity tool designed for freelancers and indie builders — over 9 […]

Product Debuts with Viral Potential – March Edition

March’s Most Promising Product Debuts Are All About Shareability In a landscape where attention is short and virality is rare, some products break through by design. They’re built with emotion, distribution loops, and user delight baked in from day one. This March, we’ve seen a fresh crop of Indian startups ship early-stage products that don’t […]

10 Indian Startups That Launched This Month (May 2025)

New Month. New Momentum. Every month, India’s startup ecosystem sees a wave of fresh ideas go live — some quiet, some bold, and some that might just become the next big thing. From college dorm MVPs to ex-Flipkart operator-led ventures, the May 2025 lineup is filled with ambition, smart execution, and niche-first thinking. Here are […]