Why We Decided to Ship in 30 Days Most ideas die in Notion docs. We didn’t want that. We wanted a live product, real users, and fast feedback. So we set ourselves a challenge: launch in 30 days or shut it down. This wasn’t just about speed. It was about proving: This is the unfiltered, […]
March’s Most Promising Product Debuts Are All About Shareability In a landscape where attention is short and virality is rare, some products break through by design. They’re built with emotion, distribution loops, and user delight baked in from day one. This March, we’ve seen a fresh crop of Indian startups ship early-stage products that don’t […]
New Month. New Momentum. Every month, India’s startup ecosystem sees a wave of fresh ideas go live — some quiet, some bold, and some that might just become the next big thing. From college dorm MVPs to ex-Flipkart operator-led ventures, the May 2025 lineup is filled with ambition, smart execution, and niche-first thinking. Here are […]
From Portfolio Posts to Payment Links: The Creator Who Turned Skills Into Scale In 2020, he was just another designer on Instagram—sharing carousel posts, color experiments, and UI concepts to a modest audience. By 2025, he’s booked over ₹1Cr in freelance and retainer design contracts, working with startups, creators, and SaaS brands across India and […]
The Youth Is Not the Future? — It’s the Now of Fintech! Really? A quiet revolution is brewing inside India’s startup corridors — and it’s not being led by legacy bankers or seasoned MBAs. It’s being architected by young, first-time founders under the age of 30 who are redesigning what financial products mean, look like, […]
Why Positioning Is the Power Move Startups Can’t Ignore In a saturated, noisy market like India, your product is not your story. Your positioning is. India’s most successful startups in 2025—whether they’re in fintech, D2C, SaaS, or edtech—didn’t win because they shouted the loudest. They won because they claimed a space in the user’s mind […]
Introduction: Welcome to the Game Layer of Product Design Gamification is no longer just about badges or points. In 2025, it has become a foundational design principle across product categories—from fintech apps to B2B SaaS. Why? Because gamification taps into fundamental human psychology: It creates habit loops and emotional stickiness—turning passive users into active participants. […]
Introduction: The Viral Secret Nobody Talks About In the noisy world of 2025, a product doesn’t go viral just because it solves a need. It goes viral because it’s designed to be shared, experienced, and talked about. While marketing might generate awareness, it’s product design that engineers momentum. Every tap, scroll, and swipe either drives […]
Not Just Hype: Real Hacks That Drove Massive Traction In an age of algorithm changes, ad fatigue, and crowded funnels, breakout growth doesn’t come from just “running ads.” It comes from hacking attention, building urgency, and designing shareable moments. We studied 15 viral startup campaigns and extracted 7 proven growth hacks that helped them cross […]
Why Customer Acquisition is a Founder Skillset — Not a Budget Problem Bootstrapped founders don’t have the luxury of experimenting with ₹5L ad budgets or VC-backed influencer blitzes. They’re forced to get creative, intentional, and obsessed with conversion at every touchpoint. The truth is, some of India’s fastest-growing startups have scaled to 7–8 figures without […]
