Why We Decided to Ship in 30 Days

Most ideas die in Notion docs.

We didn’t want that. We wanted a live product, real users, and fast feedback.

So we set ourselves a challenge: launch in 30 days or shut it down. This wasn’t just about speed. It was about proving:

• The market wants it
• The team can execute
• The idea has teeth

This is the unfiltered, field-tested playbook of how we shipped a B2C digital product — from idea to public launch — in just 30 days.

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Week 1: Clarity + Commitment

What We Did:

• Wrote the one-line pitch: “A daily AI-powered content brief for digital founders.”
• Identified our user persona: Early-stage founders, solo marketers, indie SaaS builders
• Defined constraints: Launch via Gumroad, limit to 2 team members, no custom code

Proven Technique:

Value Proposition Canvas — We used it to map gains, pains, and tasks. Result: messaging hit instantly.

Goal: Validate interest, not scale.

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Week 2: Building the MVP Stack

Tools We Used:

• Google Sheets → Daily data tracking
• Notion → Content system + collaboration
• MailerLite → Email delivery
• Tally.so → Form funnel
• Gumroad → Payments + delivery

Product Offer:

• 1 daily insight (curated + generated)
• Case studies, hooks, growth tactics
• Email delivery Mon–Sat

Proven Technique:

Lean MVP Stack — Tools like Gumroad + MailerLite allowed instant testability, no backend.

Time Saved: 0 code, 100% maker-first stack.

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Week 3: Launch Prep + Audience Building

Branding:

• Name: SparkSignal
• Logo: Generated via Looka + refined in Figma
• Visuals: Canva + consistent brand kit

GTM Strategy:

• LinkedIn build-in-public series
• Teaser landing page with clear CTA
• Personal outreach to newsletter + DM list

Proven Technique:

Pre-launch Content Calendar — Used 5 teaser posts with lead magnets (carousel, poll, checklist, video demo, teaser thread).

Result: 100+ waitlist signups before launch.

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Week 4: Public Launch + Conversion Push

Channels We Used:

• Gumroad product page
• LinkedIn video post (30s demo)
• X (Twitter) post + creator quote reply threads

Results:

• 48 paying users in 5 days
• ₹17,700 revenue (₹369 avg cart)
• 11 LinkedIn testimonials (UGC screenshots)

Proven Technique:

“Hook + Proof + CTA” Launch Formula

• Hook: One-liner pain
• Proof: Demo + social proof
• CTA: “Try it now — ₹399 early access”

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What Worked

• Clear ICP + value in 10s
• Personal DMs with Looms (converted 3 clients)
• Launch scarcity bonus (first 50 users = free workshop invite)

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What We’ll Improve

• Add affiliate rewards/referral engine
• Create evergreen welcome automation
• GPT integration for faster curation at scale

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Final Reflection

You don’t need to raise money to ship. You need:

• Speed
• Focus
• Feedback

But most importantly: momentum.

This playbook isn’t theory — it’s proof. If you’re sitting on an idea, this is your signal:

💡 Launch small. Launch fast. Iterate loud.

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