Not Just Hype: Real Hacks That Drove Massive Traction In an age of algorithm changes, ad fatigue, and crowded funnels, breakout growth doesn’t come from just “running ads.” It comes from hacking attention, building urgency, and designing shareable moments. We studied 15 viral startup campaigns and extracted 7 proven growth hacks that helped them cross […]
Why Customer Acquisition is a Founder Skillset — Not a Budget Problem Bootstrapped founders don’t have the luxury of experimenting with ₹5L ad budgets or VC-backed influencer blitzes. They’re forced to get creative, intentional, and obsessed with conversion at every touchpoint. The truth is, some of India’s fastest-growing startups have scaled to 7–8 figures without […]
Why GTM Can Make or Break SaaS in 2025 You can build a powerful product, solve a real problem, and have strong unit economics—but if your Go-To-Market (GTM) isn’t dialed in, growth won’t follow. SaaS in 2025 isn’t just about features—it’s about distribution strategy, positioning precision, and channel focus. With increased competition, tighter budgets, and […]
Top Performers Don’t Just Solve Problems — They Codify Them Every founder, leader, or creator hits roadblocks. The difference between average execution and high performance isn’t who has fewer problems — it’s how those problems are framed. Top performers don’t treat problems as one-time fire drills. They treat them as invitations to create systems. They […]
Big Growth Doesn’t Start With Big Goals. It Starts With Atomic Thinking. When we talk about 100X growth, most people imagine bold moves, VC funding, moonshot bets. But ask the most successful leaders what changed their trajectory, and you’ll hear something quieter: “I started thinking in atoms.” Atomic Thinking isn’t a buzzword. It’s a founder […]
Every Startup Has That One Mistake Not the typo. Not the missed call. But a mistake so fundamental it shakes your confidence, your team, your roadmap. For Ananya Sharma (name changed), founder of a B2B SaaS startup in India, that mistake came early. And instead of hiding it, she dissected it. The result? A stronger, […]
No VC. No Debt. Just Determination. When most startups chase funding rounds and investor buzz, a few dare to go the hard way—bootstrapped. This is the story of Arjun Mehta (name changed), who turned a single idea into a ₹50Cr business without raising a single rupee from investors. No shortcuts. No pitch decks. Just pure, […]
Scaling Isn’t Just Strategy. It’s Mindset. 100X growth sounds flashy. But behind every leap is a quiet internal transformation that most outsiders never see. The real magic? It starts with how founders think. In our interviews with scale-stage founders, growth CMOs, and visionary CXOs, we noticed a pattern: their belief systems changed before their business […]
The Boardroom Conversations Shaping India’s Business Landscape As Q2 2025 kicks into gear, India’s CXOs—from startups to conglomerates—are no longer just playing catch-up in a post-pandemic, AI-disrupted world. They’re making strategic shifts designed for long-term growth and stability. Whether it’s optimizing capital allocation, redefining GTM strategies, or embedding AI into product stacks, the second quarter […]
Why Product Hunt Still Matters in 2025 In a world obsessed with virality and short-term metrics, Product Hunt remains one of the most authentic discovery platforms for makers, founders, and early adopters. Every week, hundreds of new tools are launched. Most vanish quietly. But a few? They explode. They don’t just get upvotes—they get customers, […]
